So this kind of surprised me, and I don’t know if Tony realised what he was doing. In a questionnaire of 1,500 photographers, focusing on the brands Canon, Nikon, Sony and Fujifilm, he tested whether photographers were able to realise they had been shown the same set of images twice, and this is the result:
Tony marketed the results as being about brand loyalty, but the results were equally about whether you might realise you’d been duped, and whether you would pick consistently no matter what the label on the picture said.
Canon users were least able to make the determination of whether they had seen the same images before, and Sony users were also bad, but quite a bit better. Nikon users were a little more objective (or intelligent, your pick), and so were Fujifilm users. Tony does go as far as to say that Fujifilm users may be the most rational.
The proportion of people who were able to consistently pick the same image as their favourite no matter what was written on it was 8%. The other 92% picked different pictures the two times they were shown them.
Tony further notes that whether photographers had picked the “Canon”, “Nikon” or “Sony” image (by label, they weren’t the actual pictures from those cameras) as their most favourite, they all picked the “Fujifilm” image as the worst (even though it wasn’t a Fujifilm image). According to Mr. Northrup, the Fujifilm users are particularly militant about their brand and have thereby elicited this response (not my experience, but there you go). I would note that the hate against Fujifilm could as easily be explained by full frame snobbery – a meadow on which Fujifilm does not play, and might therefore be considered an easy target to pick on.
Fujifilm users, in turn, apparently have beef with Sony. That’s easily explained by noting that since the other two brands have only recently started trying to be competitive in the mirrorless arena, they would not be seen as serious competition by Fujifilm loyals. They probably see Canon and Nikon as dinosaurs about to go extinct, but Sony, having focused on mirrorless for a much longer time, is a rival they probably take more seriously.
Actual best colour
The outcome of the actual original question Tony was interested in was the following:
I’ll link to the video below:
And just so you have a complete executive summary, Tony makes the point that you should give warmer colour balance to portraits – warmer than would be real. This matches up with a study reporting that people with yellowish skin were perceived as more attractive. (And just so you know, the study afair was not about ethnicity!)