Most and least returned new cameras 2013

9 Mar

I saw an opportunity to look at what cameras had been returned at high rates, and those that hadn’t, among those bought new in 2013. Data was from a large database of users of an English language photography news website. Included are only cameras that were also released in 2013. I focus here on cameras that had been or were currently owned by at least 50 users.

According to these criteria, the least returned camera was the Canon EOS 700D (2.5% returned), closely followed by the Fujifilm X-E2 (3.4% returned). The Canon EOS 70D was returned after 5.9% of sales, and the Olympus PEN E-P5 after 6% and the Panasonic Lumix DMC-GX7 after 6.8%.

If we broaden our criteria to also include cameras that had only 25 current or previous owners, we find that the Nikon 1 AW1 and Nikon Coolpix P330 are also rarely returned (0% for both), while the Nikon Coolpix A and Pentax MX-1 also deserve special mention with 5.7% and 6.5% returned, respectively.

Two cameras that are returned in huge numbers are the Olympus Stylus 1 and Panasonic Lumix DMC-GM1 – 58% and 45% of cameras purchased were returned in these cases. Other cameras that are often returned include the Canon G16, Sony RX10, Sony A7R, Sony A7 and Nikon D5300. Remarkably, the much-lauded Fujifilm X100S was also returned by 1 out of 5 users who tried it, with the Fujifilm X-M1 doing no better either. The Fujifilm X-A1 looks set to follow a similar trajectory, with currently nearly 1 out of 3 cameras returned.

Two minor caveats apply to this work. Firstly, there is no distinction made in the data between cameras returned and cameras sold onwards through the second hand market. Secondly, the analysis disadvantages cameras released earlier in the year. For these models, some users may have sold the camera when upgrading to a newer model.


One Response to “Most and least returned new cameras 2013”


  1. Most frequently returned new cameras 2014 | breakfastographer - March 1, 2015

    […] again, the time has come for me to present the list of most frequently returned cameras, just as I did for 2013. Once again, the reasons why cameras are being returned are not known, and there are some obvious […]

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